Effective Digital Marketing Strategy: Why Social Media and SEM are important for SEO.
With the ongoing growth in digital marketing showing no signs of slowing down, more businesses are turning to the internet to promote themselves. This in turn has had a huge impact on competition, and having a well-planned digital marketing strategy is more important than ever.
Online Reputation Management
Imagine doing a search around your name or company brand and seeing an array of search results that include negative reviews, false accusation or unfavourable press releases. The monetary impact on the individual or the company can be significant and it is a growing issue that needs to be managed effectively.
Social Media Strategy
Social Media has become a vital part of online success for businesses however a lot of companies still approach it in the wrong way. Each social media presence that we have should be treated as its own unique website and entity. Just like our actual company website we want as many people to visit it as possible and ultimately interact with the pages. It is also important to remember that social media is not only a representation of our business but also an important factor for our SEO as social signals are becoming more and more relevant.