the brief
Cypress Lakes wanted a website that was distinctive and modern, that positioned them as THE resort in the Hunter Valley. The client felt that many resort sites were generic and lacking in personality. The objective was to be modern and distinctive, use high-quality typography, imagery and subtle colour palettes to create a unique impression.
our solution
The site design aims to create desire rather than presenting the Resort in great detail. While it looks like it's built in flash, it's really clever use of style sheets and javascript. The entire site is backed by a sophisticated Content Management System, allowing our client to manage the site almost entirely in-house.
The Cypress Lakes Resort site has been awarded 'Website Of The Year' by the NSW AHA 2 years running. They are the only hotel or resort to have achieved this honour!
how we did it
The Cypress Lakes Resort site was built using a sophisticated yet cost-effective Content Management System. Innovative use of style sheets and Flash have created a elegant user interface that is still search engine friendly.
The site is supported by online data collection tools that support ongoing email marketing. There is also a password protected area to support an online loyalty scheme.
