brand development and execution
In 2015 a new insurance company, Calibre Insurance, was launched, with a suite of commercial insurance products. em creative/digital had worked for several years with the previous entity, Caliden Group and we were engaged to develop the new brand. We created a visual identity, translated into logo and used across all collateral. From there, we designed and developed a new website for desktop and with mobile responsive capabilities.
We rolled the brand out through various touch points including online banners and print advertising, broker and trader direct mail packs and the development and production of a video of the CEO launching the brand.