building brand consistency and recognition
Coral Expeditions, formerly Coral Princess Cruises, is Australia’s leading small ship expedition cruise line. After 33 years they have undergone a corporate identity update and a new logo was developed by an Arnhem Land illustrator.
em was engaged to develop and roll out the new brand look into communications collateral. Working with Coral Expeditions’ newly created logo, we were commissioned to create a consistent brand identity across brochures, print and online advertising, point of sale and displays, consumer and trade activity, eDMs and DMs, and on-board material. We also created a new website with seamless integration into the Resco reservation system and online payments.
We continue to work with Coral Expeditions to maintain consistency across material to build and strengthen brand recognition.