Australian Cruising at its Best
Princess Cruises® is one of the biggest and best known names in the global cruising industry and carries approximately 1.7 million passengers to the world’s top destinations aboard a fleet of 17 modern vessels. Princess was catapulted to stardom in 1977 with the series, “The Love Boat”.
We were responsible for marketing the arrival of Princess Cruises® when it made its debut in Australia with Sun Princess®. Following the success of this, Dawn Princess® joined her sister ship and now four vessels operate out of the Australian market. Marketing activities included advertising campaigns, point of sale, marketing collateral, brochures and online training programmes for travel agents.
Today we continue our relationship with Princess Cruises® and are engaged in producing brochures for the Australian market to the Pacific, Asia and Alaska. Additionally, we have managed the voice over for Australian TVC campaigns, which have tracked “very positively”.