How to teach your anti-social colleagues to be social media friendly

August 6, 2015

When you’re trying to convince your traditional media colleagues that social media is the new frontier, they may be a little hesitant. For those of the older generation, who may still have a flip phone, it’s hard to convince them to try something new. Once you find the tools to convince them however, it should be smooth sailing.

1. Hire a consultant.
A consultant can be a great person to show you and the rest of your team how to utilize social media for your business. They are paid to be experts and can answer all the “why” and “how” questions for people who are still new in the game. The consultant can put a lot of their fears or concerns to rest.

2. Learn How to Plan
Once your business understands the nuts and bolts of Tweeting and Sharing, etc. it’s time to develop a social media plan and calendar. It’s imperative your company plans all social media posts, whether it’s is in a calendar form or in an automation tool, like HootSuite. Planning will make your social media posts more effective, and monitoring them far easier and less overwhelming.

3. Designate Your Team

You need to make sure your teams become social media mavens. Assign one person as a “go to” for each social media platform. This will help your team focus on individual platforms and will help your team be more efficient. At least once a week meet together to share what you’ve learn and how to utilise it to fit your needs.

4. Think Before you Tweet
Even though social media conversation should be friendly and not as formal as press releases or news articles, having your words misconstrued can be detrimental to your business and brand. Depending on what type of business you have, this could spell bad business for your team. Before any of your team posts or tweets, make sure there is a process to check for accuracy, correctness and relevance.

5. Don’t Be a Narcissist
When it comes to social media for business, it’s best to follow the 80/20 rule: Eighty percent of what you post should be information about your type of business from other sources and twenty percent of your posts should be content directly from your business. Just because your audience “likes” or “follows” you, doesn’t mean they constantly want to hear how awesome you think your business is (even though it may be true in your eyes). Your audience doesn’t want to be bombarded with constant boasting about your brand, they prefer learning more about what you do as a whole.

Social Media is constantly changing and it’s easy to get overwhelmed or intimidated, but with careful panning and research you’re on your way to helping build a better brand.

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