Direct Marketing

Generating direct response across conventional and digital channels is a core part of our service offering. We are experienced in end-to-end electronic direct marketing strategy and deployment and have always recognised the benefits of traditional direct marketing, now enjoying resurgence in popularity and efficacy.

Delivering cut-through

Short of a face-to-face encounter, direct marketing is the closest you’re likely to get to many of your current and potential customers. It’s a proven way to create awareness, build loyalty, drive more sales and turn customers into advocates.

So it’s important to choose a partner, like em, that offers expertise in making the introductions and building relationships.

Comprehensive direct marketing services

We have been delivering highly creative direct marketing solutions for three decades now. And we’ve always kept ahead of the technology to deliver the most original, most personalised and most memorable mailings, both on and offline.

As with every marketing project, we start by working closely with our clients to develop the strategy. Then we offer:

  • Database management
  • Creative concept development
  • Copywriting and content creation
  • Production and print management services
  • Deployment and fulfilment services
  • Reporting, analysis, database maintenance and follow up