Strategy helps define vision, mission and business goals. Good strategy sets the overall direction and it underpins absolutely everything we do at em. Brand development, advertising, online marketing, website development, sales support, everything.
We seek to identify unique insights, special benefits and unexploited points of difference. We explore ways to differentiate products to stand apart from competitors; and if we can’t establish a difference, sometimes we’ll suggest creating one.
Building the foundation
Sound marketing strategy builds the foundation for business growth. It helps you break beyond the predictable and the restraints of convention, opening up new markets and fully leveraging existing ones.
At em we’ve been helping clients develop business-building marketing strategy for over 30 years. And talking of points of difference, that sets us apart from many of our competitors.