Banner Design and Development
Like all advertising, online banners have their place in the mix. Created in various shapes and sizes, they should be eye catching enough to grab a viewer’s attention and entice them to click on the ad. Banner ads can be excellent for increasing brand exposure or for attracting potential customers who may have not yet considered your brand. They’re also a very useful tool for Remarketing.
Apart from buying space on the myriad of online commercial sites and publications that are available, we’ve had great success using the Google Display Network (which isn’t simply restricted to Display Ads of course). This allows us to place banner ads on a variety of news sites, blogs and appropriate websites across the internet to reach more potential customers. And, because the ads can be highly targeted, we make sure they only appear on websites that are relevant to your product and target audience. The campaign budget can be readily managed and the results easily tracked. Best of all, you only pay when someone clicks on your ad.