BW Aluminium is a family owned company that specialises in the manufacture and installation of premium quality aluminium windows and doors. We were briefed to redevelop an existing website which had limited functionality, was not responsive and did not use a CMS that the client could easily use.
The new website launched earlier this year is built with a user friendly CMS, is mobile responsive and provides a far better user experience. Among other things it has a convenient navigation system that allows customers to easily find the products they are looking for, download or print specifications if they wish and easily contact the company to obtain further information or place an order. Customers can phone direct of complete an enquiry form that allows BW Windows to gather valuable leads with important information that the sales representatives can follow up. Following completion of the website we commenced an SEM (Google AdWords) campaign which is ongoing – with impressive results in generating new leads. An SEO campaign is also under way which will gradually improve organic website ranking over time.