relaunching the italy specialists
CIT is a family owned, travel company with over 40 years’ experience. Offering luxurious Italian and European holidays, CIT are passionate experts with a quality product.
With new family ownership in 2015, they required an update to their marketing collateral to have a more contemporary appeal. em was engaged to modernise the consumer brochure with a more aspirational and luxury approach for the up market target audience.
A 136 page brochure was designed and positioned CIT as the Italy specialists. A series of icons was created to easily identify but emphasise the range of the different types of holidays and tours, and colour coding and consistency of design throughout the destination pages assisted with clarifying presentation of information.
The design was further brought to life with consumer and trade flyers, expo banners and eDMs to agents and customers.