Fresh design for a proven product
As Australia’s leading specialist in self-drive holidays, DriveAway Holidays offer car and motorhome rentals in 8,000 locations across 130 countries. DriveAway Holidays wanted a fresh approach for their main product brochure, so our brief was to update the design to better reflect the product offering and to make the brochure easier for travel agents and consumers to understand. The brochure also needed to showcase DriveAway Holidays’ expertise and provide comprehensive information to the reader. Concurrently, the fresh new look em created for the brand was developed across the entire suite of marketing materials.
Having had new design concepts approved, em sourced paper stocks and managed the print process for both Australia and New Zealand editions, in respective countries. The new Australian brochure was showcased at major travel expos with an outstanding response.