elevating an established brand
Fun Over Fifty has been in business since 2002 . It offers a number of exciting tours by land, air and sea within Australia and overseas to travellers over fifty years old.
em was asked to modernise the visual identity of the brand while taking it upmarket. After reviewing the market, we produced a number of candidate logos which were quickly whittled down to the chosen one. This was then expanded to a full brand identity which would serve the company well for the coming decade or more. On the back of this work we developed a new website that would better inform prospective travellers of the company’s offerings.
You can expect to see the new Fun Over Fifty brand emblazoned across coaches across Australia and – as always – we’re gratified by the part we’ve played in the continued growth of the client.