water and waste management
SUEZ Australia & New Zealand is a leading resource recovery, recycling and waste management company with whom we have been working for a number of years. em was recently asked to help SUEZ leverage their newly formed partnership with Sydney International Tennis to help build their brand awareness and social network.
Formalising a strategy to link waste management, tennis and brand in an interactive and fun way we created a visually striking and engaging quiz, combining sporting language and recycling questions to entertain users and prompt them to share on their social networks.
Using Google Analytics and Facebook Pixel we also ensured we could create custom audience lists for future paid retargeting, without disrupting the users’ online experience.
The campaign ended up as a success, with participation rates sitting at an impressive 19%.
Previous work with SUEZ, included a complete re-design and build of their main website and subsidiaries.
The redesigned website had improved usability, functionality and information flow to better engage target market whilst also maintaining SUEZ’s strict international corporate guidelines. ©suez 2018.