Bringing the brand to life

Truckline is the largest retailer and distributor of aftermarket truck and trailer parts and accessories in Australia. Since humble beginnings 65 years ago, Truckline has 24 company owned stores and offers over 77,000 specialised products.

em creative/digital was engaged by Truckline, after a competitive pitch, as the brand creative agency. Our initial project was to develop a new advertising campaign that highlighted Truckline’s value proposition and their products. The campaign developed is appearing across truck magazines throughout Australia.

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