Trueview Video Ads

With over 11 million Australian users on YouTube, TrueView is reaching audiences comparable to TV. TrueView Video Advertising is a captivating way to engage users, drive traffic and raise brand awareness. On average, 30% choose to view video ads when given the opportunity.

TrueView provides the reach of YouTube combined with the conversion tracking and optimisation of online advertising. Having access to insight data will also enable us to see what’s working or not and allow us to make informed decisions on what adjustments to make for maximising the return on your investment.

TrueView video content does not have to be like a television ad – it just has to be relevant and engaging so it motivates viewers to learn more about your business and what you have to offer. It’s about delivering the right message to the right person at the right time.


  • Cost effective – only pay when someone watches your ad.
  • Engaged audience – TrueView Video Ad viewers are 75% more engaged.
  • Highly targeted – viewers can be highly targeted using a vast range of criteria by age, gender, interest, topic and keywords.
  • Relevant messaging and timing – delivering the right message to the right person at the right time.
  • Analytics – we can track viewer interaction with your video ad.
  • Effective campaign management – we can continually analyse and adjust your campaign to optimise its effectiveness by monitoring the areas that are generating the best results and redistribute your spend to deliver the best return on your investment.
  • Opportunity for your ad to go viral – viewers are empowered to spread your message, so the more engaged they are, the higher the likelihood of your ad going viral.