Works Archive - EM Creative - A creative, marketing & digital agency

Beyond Travel

Lesley — Sun, 26 Jan 2025 21:35:16 +0000

Beyond Travel have been a client of ours for several years and our most recent projects include a significant website migration together with the creation an evergreen brochure collection.

Website

Our brief was to bring all the exisiting separate destination websites into one platform. This complex amalgamation and new content management system was the first in a two phase project to create a single brand presence.

Brochure

Our brief was to pull all previous individual brochures into one collection whilst addressing Beyond’s vision for their brand. To achieve this we evolved both the design and the user experience to appeal to a new audience.

I must say the finished product reflects the vision and quality we aspired to achieve for the evolution of the brochure for Beyond Travel, and I’m confident it will make an impact. I would like to take this opportunity to thank you for the incredible effort, dedication, and creativity you, Lesley and the team has poured into this project. Your commitment and willingness to go the extra mile have not gone unnoticed, and it has been an absolute pleasure collaborating with you.

Adrian Piotto | GM Sales and Marketing

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Balmoral Australia

Lesley — Sat, 25 Jan 2025 04:22:51 +0000

The Oatley family are well known Australian entrepreneurs who have successfully turned their hand to many different business ventures. Our long association with the Oatley family and Hamilton Island led to an opportunity for us to design and build this website.

Websites

Wanting to showcase some of their business ventures, our brief from the Oatley family was to design a website that reflected their deep roots in sailing whilst presenting some of their businesses in a sincere and professional way.

Our team worked closely with the team at Balmoral Australia to design and build the website. The design process began with just a logo as reference, yet we managed to extend the Balmoral Australia brand to create a beautiful, timeless website that is scalable and can easily be adapted to future requirements.

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Albatross Tours

Lesley — Fri, 24 Jan 2025 20:20:41 +0000

Albatross Tours came to us for our tourism expertise, originally to improve the effectiveness of their brochures. More recently we worked closely with the global Albatross team to conduct a brand review, evolving the logo and updating all marketing communications assets.

Branding Design & Collateral Travel

Brand review

Albatross Tours asked us to work with them on a review of their brand, to unite all Albatross Group brands with a consistent visual identity system and explore a range of new treatments for the logo. New logos, colour palettes, typeface and brand treatments were created for the group companies, together with the rollout of new brochure designs, advertising templates and guidelines.

Summer print brochures

EM created a reimagined brochure for Albatross to serve as a highly visual and interactive way to engage with their tours, linking through to further information and pricing on their website.

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NECA Training

Lesley — Thu, 23 Jan 2025 01:28:59 +0000

EM has had a long engagement with NECA, working across branding, website, advertising, collateral, photo shoots and digital marketing on the Google network. Today, we work closely with NECA on SEM marketing and deliver comprehensive reporting on activities.

Branding Design & Collateral Digital Marketing Websites

Website

Working closely with NECA, we designed and developed a website to showcase the range of services offered and enable students login to register.

Photography

Advertising

Graphic design

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Safety Equipment Australia

Lesley — Wed, 22 Jan 2025 23:31:48 +0000

SEA is a leading specialist in respiratory protection. As their creative agency, our work includes website design and build, print and digital advertising and event graphics.

Campaigns Design & Collateral Websites

Website

Our brief was to redesign the SEA website and give it a more contemporary look and feel, improve the functionality and make it more user friendly for both customers and staff to update.

SEA wanted to be able to update product and pricing information on the website, including images, quickly and easily without having to rely on a developer. We also built an easy to update store locator that uses Google Maps API and enabled the client to add and remove new resellers with ease, and with a significant cost saving on their previous tool.

Advertising

Event graphics

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Horizon

Lesley — Tue, 21 Jan 2025 05:27:32 +0000

Horizon on the Harbour is located on an exceptional waterfront site in Newcastle. We were engaged to develop the branding and a suite of marketing communications. The client came to EM Creative because of our experience in other industries and our ability to come at property marketing from a fresh perspective.

Branding Campaigns Design & Collateral Digital Marketing Websites

It was important to develop an identity that would reflect the exacting standards of the construction and stunning position. The spectacular water views at dawn and dusk were our inspiration when creating this understated brand.

Branding

Marketing

A preview website, followed by a more comprehensive one, press and social media advertising, visual displays for the sales office, a prestigious large format brochure and a range of marketing collateral formed part of our work.

Press ad

Facebook ads

Website

Brochure

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Keith Prowse Travel

Lesley — Sat, 18 Jan 2025 04:27:27 +0000

Keith Prowse Travel offers event travel around the globe, including the Rugby World Cup. In lieu of producing a traditional printed brochure, Keith Prowse Travel engaged em to create an interactive brochure that would dynamically showcase their offering for this hugely popular event.

Design & Collateral Digital Marketing

This was a stand-alone information piece that set Keith Prowse Travel apart from its competitors. It was distributed via an email link, worked seamlessly with their website, and the readership was tracked via Analytics.

We developed an immersive, interactive brochure that went way beyond the traditional interactive pdf, enabling prospective customers to see all the matches, pools and offerings – from the 2 night packages to in-depth tours. This eliminated the cost of physically printing, storing and distributing hard copy brochures.

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Princess

Lesley — Thu, 16 Jan 2025 02:40:50 +0000

EM has partnered with Princess since their arrival in Australia almost two decades ago. Today we handle all their brochure and magazine production together with ad hoc projects. Princess rely on our deep knowledge of their business and the wider travel industry to deliver successful communications, often resulting in record sales on launch.

Campaigns Design & Collateral Travel

“We love working with the EM team – they feel like a true extension of our Marketing department. They deliver outstanding creativity bringing our brand vision to life and have tremendous industry knowledge. The new look Circle is beautiful, and elevates our brand to a new level.”

Chloe Jones | Head of Marketing | Princess

Brochures

Princess have entrusted EM with their brochure production for the past 17 years and we work as an integral part of the marketing team to plan and create many publications for the Australian and New Zealand markets annually.

Circle Magazine

The Princess quarterly loyalty magazine is created from start to finish by EM including planning, design and copywriting.

Direct Mail

The World Cruise direct mail piece opens out to display a day-by-day poster to bring the voyage and destinations to life resulting in impressive early sales.

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ILIAD Catamarans

Lesley — Wed, 15 Jan 2025 04:59:30 +0000

The brief was to build a beautiful, clean and easy to manage website that would highlight the stunning features and build quality of the ILIAD models. Our client wanted a site where they could readily manage and update the content themselves.

Websites

EM designed the site with a restrained approach, with plenty of white space to showcase these elegant catamarans. We created a short video to bring the home page to life and created animations to bring a feel of sophistication.

“With a brief to design and build us a fresh new website, the team at EM not only rose to the challenge but exceeded our every expectation. Joe, Ben, Lesley and the entire team were a dream to work with and made the experience an absolute pleasure. Always professional yet friendly and patient, they were responsive, creative, and remarkably efficient, successfully delivering our site with a smile even when the deadline was unexpectedly shortened. I couldn’t recommend them more highly.”

Kate Elkington | Marketing Manager | ILIAD Catamarans

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Hoot Holidays

Lesley — Fri, 10 Jan 2025 10:29:16 +0000

Hoot Holidays approached us originally to migrate their existing website to a WordPress environment. After successfully managing and improving the site for three years, we took their newly launched rebrand and created a new user experience to reflect their All-Inclusive luxury offering.

Websites

Hoot were looking for a complete visual overhaul of their site and upgraded functionality to create a modern, upmarket but relatable feel.

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