Albatross Tours is a leading European tour operator specialising in small groups. Their tours have been catering for Australian & New Zealand travellers for over 22 years.
Although an established brand, Albatross sought the expertise of em to improve the effectiveness of their brochures in the marketplace. This involved a significant redesign to improve the product presentation, better highlight the product advantages and strengthened the presentation of their special features.
Two main brochures of over 120 pages each have been produced for their European Summer & Christmas/Winter holidays. These were supported by a range of display advertising, comprehensive touring maps and point of sale collateral.
The new look has proved extremely successful with customers and travel agents alike.