disrupting the cleaning world with dissolvable tablets.
Change came to us with a brief to develop a three month launch campaign for their first to market products.
Firstly we created a strategy and insights that gave birth to the ONE SMALL CHANGE campaign. Aimed at tapping into people’s desire to clean up our oceans and reduce plastic waste, the launch campaign centred around how easy it is to make one small change for good.
Inspired by the simplicity of the product and its branding we created 5 animated ads, each with a variation on message, to introduce Change’s five products. The campaign commenced Facebook and Instagram to engage and raise awareness in a positive and light hearted way.