fresh Ideas to differentiate a brand
Coral Expeditions is the Australian pioneer of small ship expedition cruising. Having been originally engaged to develop a new brand identity, advertising material and website, based around an existing logo, we were now faced with a new challenge. That was to differentiate our client from the plethora of so-called “Expedition Cruises” especially by the large ocean liners.
We work closely with the Coral team at a strategic level, helping to shape the marketing activity of the business to reach their goals for growth. Creatively, we conceptualise and create ad campaigns, lead creative for brochure production and continue to manage and develop their websites.