creating a luxury brand to reflect a sophisticated vision for the future.
We were approached by Noosa’s foremost holiday accommodation agency to take them through a full rebranding programme to help them to realise their business plan for the new decade.
After team workshops and consultation, we set out to name the new brand and form guidelines for the new vision, values, voice and visual style. The new brand name was Niche, and the strap line ‘Luxury Accommodation’.
Once the new brand look had been created, we worked closely with the Niche team to realise a wealth of launch material, ranging from vehicle wraps to bespoke candle scents, to owner and guest communications, plus national and local advertising to hatch the new brand.