raising awareness of a south coast gem.
Shellharbour City Council engaged us to work on a tourism campaign aimed to highlight a compelling range of experiences, increase brand awareness and encourage year-round visitation.
We wanted to evoke feelings and memories of happy seaside holidays spent in a beautiful place and created the ‘GOOD TIMES’ campaign to capture the essence of those happy moments. Vintage-style posters were created as a departure from typical tourism campaign imagery, which were animated for Google display and social advertising.
Phase 1 – Spring has launched in Sydney, increasing traffic to the Tourism Shellharbour website by 250%, with social ads achieving hundreds of thousands of impressions in the first week.