EM work closely with the Coral Expeditions team at a strategic level, to shape marketing activity and brand direction to reach their goals for growth. Creatively we conceptualise and produce advertising campaigns in both press and digital fields. We are the lead creative for brochure direction and also worked with Coral Expeditions for many years on the design, build and maintenance of their consumer website
Campaign
Our brief was to create a new campaign to deliver on attitudinal, behavioural and commercial targets, conveying a feeling of connection with destination.
The visual approach incorporates a strong brand element and use of primary brand colours to raise brand awareness and cut through in press and digital. Copy is crafted to convey the sense of an experience that is unique to Coral Expeditions.
A suite of press, Google display and remarketing assets appear in rotation across the network to complement out of home creatives and YouTube pre-roll videos.
Atlas
This large scale Atlas is designed to be a highly visual journey through the Coral Expeditions’ experience and sets the design theme for a range of destination brochures.
Newspaper inserts
Our range of inserts are designed to deliver the essence of the Coral Expeditions brand and fold out to a large format illustrated map that brings the voyages to life in a unique way.
Consumer website
EM created the consumer website that set the company on their growth for over 10 years. The website included the first booking integration for the company.
