SEO

OBJECTIVE:
To maximise your organic search visibility and reinforce your brand’s positioning in search results. An effective SEO campaign will lift your rankings, qualified visitor volumes and most importantly, increase your conversions, naturally.

OUR SEO PROCESS

SEO is a journey of continuous improvement. We first optimise the on-page aspects of your website to ensure that there are no technical impediments to improving the website’s ranking, then we audit all the other relevant factors that impact SEO and commence making improvements. As the process continues we continue to build on the successes as your website rankings gradually improve for the selected keywords.

// STEP 1: CAMPAIGN BRIEF
A campaign brief needs to be developed (by us or you) to make sure that our online marketing team clearly understands your business and the main objectives you are trying to achieve.

// STEP 2: WEBSITE AUDIT
We will analyse technical aspects as well as the content on your website. The first objective in SEO is making sure that Google can crawl your site effectively and thoroughly, easily identifying what your website is about. We usually look at the following five factors:

  • Accessibility
  • Indexability
  • On-Page Ranking Factors
  • Off-Page Ranking Factors
  • Competitive Analysis

// STEP 3: COMPETITOR ANALYSIS
An in-depth analysis of competitors’ websites and online tactics is an essential part of a successful SEO campaign. The competitor analysis is important to ensure you are not missing out on potential traffic within your industry or product segment.

// STEP 4: KEYWORD RESEARCH
We undertake keyword research to identify the most relevant core terms to target as part of your SEO campaign. These are those terms that are most important for your business. We consider the relevance and intent of these search terms and how competitive they are, then devise a strategy to effectively target them.

// STEP 5: WEBSITE OPTIMISATION
Based on findings from the website audit, we may recommend changes or modifications to optimise your website’s performance. This could include things like reviewing structure and information flow, updating meta tags and title tags, using alt tags to describe images, and so on.

// STEP 6: CONVERSION RATE OPTIMISATION
If you’re spending money getting people to your website it’s critically important to make the most of them while they’re there. When we talk about conversion rate optimisation we’re talking about when a visitor to your website takes the action that you want them to take. What does that look like to you? It could be making and enquiry, signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely. Whatever it is, this action needs to be measured and it is what we will be looking to optimise.

// STEP 7: CONTENT STRATEGY AND LINK BUILDING
The SEO environment has become more and more competitive, and the approach to an effective SEO campaign has had to become a lot more strategic, with quality content more important than ever. We will assist you by developing effective content and link building strategies.

// STEP 8: ONGOING SEO ANALYSIS
As the SEO landscape is ever changing, the implementation of effective SEO requires ongoing detailed analysis. Continual analysis of metrics and review of strategies is vital to the ongoing success of SEO campaigns.

// STEP 9: ACCOUNT MANAGEMENT
At em creative/digital we understand that results and quality service are what we are judged on and for this reason all clients are provided with an Account Manager to actively manage your campaign. With us SEO is not a set-and-forget process. As we said it’s a process of continual improvement and your account manager will work with you on a weekly basis to achieve your stated objectives.

// STEP 10: MONTHLY REPORTING
We provide detailed monthly reports on SEO activities so that you can track progress. These reports illustrate not only your organic rankings and their impact on your traffic but also an overall snapshot of your website’s performance.

HOW MUCH DOES SEO COST?
SEO campaigns can be quite extensive and the amount of work involved depends on the objectives to be achieved and the budget allocated. We always try to take a common sense approach based on the needs of our clients, often recommending that we start at the basic level then review the budget based on the degree of success.

NEXT STEP
Call us on 02 9953 2988 to have a preliminary chat on how effective SEO can help achieve your business objectives or send an enquiry and we’ll contact you.

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