Rebranding That Really Worked!
Global travel has been disrupted, with high-end travellers looking for local destinations to escape to – a ‘home away from home’. This sector has been one of the most dynamic and fast-growing segments of the luxury market.
Amid the coronavirus pandemic, one of our clients had the foresight to embark on an ambitious rebrand to attract this luxury market for their accommodation lettings in Noosa.
They were looking to find a niche for their brand that would encompass not only luxury accommodation but also a full range of extraordinary experiences from helicopter flights and private concierges to welcome hampers.
em creative was engaged to create this brand – from finding a name to a complete rollout for all visual applications and media.
As a result Niche Luxury Accommodation was born, and brought to life across all touch points. See our case study.
Despite launching in November, during Covid restrictions, the brand repositioning allowed Niche to secure some very high profile new business which firmly established them in the luxury property space.
For your branding or re-branding requirements, call us today: 02 9953 2988