Australia’s Premium Outback Operator Sells Direct
Outback Spirit Tours offers premium small group expeditions to some of Australia’s most remote regions using high spec, purpose built, all-terrain Mercedes Benz vehicles.
The objective is to continue growing this premium brand and to expand the market base. From the outset Outback Spirit adopted a strategy of selling direct to the consumer. The product cannot be purchased through a travel agent, which is contrary to the mainstream distribution system. As a result it is critical that direct B2C channels are maximised.
Imaginative product development, a constant upgrading of vehicles and rigorous quality control ensures an unprecedented level of customer satisfaction. Products are presented in beautiful glossy brochures that are mailed to past or potential customers and can be downloaded from the website. Tactical ads in major metropolitan press and selected magazines drive consumers to call direct or visit the website. Traditional media is supported by judicious digital marketing including SEM and email campaigns.
We are proud to be working with Outback Spirit and collaborating closely in the development of all their creative, marketing and digital communications which we have been doing for the past six years.